Project Description

Florin

KBD created a brand with alluring charm and fresh sophistication that would attract potential homebuyers to a new opportunity in West Coquitlam. Inspired by its location on a unique tree-lined street, the name “florin” was a modern take on an “old fashioned” name of French/Romanian origin meaning flower or flourishing. This botanical theme was incorporated through innovative and elegant applications on signage, print and in the presentation centre.

deliverables
  • brand strategy

  • naming

  • brand identity

  • brochure + print collateral

  • marketing signage

  • exterior graphics

  • interior environmental graphics

  • millwork design

  • advertising

  • website

  • writing

client
  • Circadian Group