Project Description


50% SOLD within 2 months of opening in September 2018! An exciting win for Park Ridge Homes’ community in South Surrey.

True Modern Farmhouse style is rare in a townhome offering. It was of primary importance for KBD to convey this distinct style authentically at every brand touchpoint. The essence of modern farmhouse style is hospitable and warm. These characteristics inspired the layout of the sales centre. Less than words and pictures, modern farmhouse style is conveyed through space, materials and textures. Visitors are welcomed into a cozy shiplap cladded space. Details about the homes are presented with black metal frames for scheme boards, real wood frames with local area photos, and a community chalkboard to invite engagement about favourite local spots. An inviting coffee lounge with handcrafted wood details invites visitors to sit and consider their decision.

Finalist for Signage & Logo in the 2020 CHBA National Awards for Housing Excellence.
Finalist for Best Sales Centre 2020 Georgie Awards.

  • brand strategy

  • naming

  • brand identity

  • brochure + print collateral

  • marketing signage

  • interior environmental graphics

  • millwork design

  • advertising

  • website art direction

  • writing