inhale creativity.
exhale creativity.

hello

I do life by design. Always looking. Ahead, around, inside. With the intent of optimizing time, relationships, opportunities, resources, I strive to give my best and get the best out of the life I’ve been given.

My work is recognized for being thoughtful and effective. I bring 17 years of experience in a senior capacity at leading creative firms. I’m well-versed in the details of design for real estate, including the very specialized architectural and interior design details for discovery centres. I have extensive experience with setting the creative vision for master planned and multi-phased communities including Polygon’s first Abbotsford community of Westerleigh with its initial phases of Kinfield and Hartwell.

I have a long and meaningful relationship with design and packaging. It’s my first (design) love. A collector of packaging since I was a kid, my favourite places to hit on international travels are grocery stores. Happy clients on shelf include Hardbite Chips, Silver Hills Bakery, One Degree Organics, Sunrype, Wild Coast Fruit, Sunselect, Quail’s Gate Winery, Snowcrest Farms and Santevia Water Systems to name a few.

My superpower as a creative problem solver is asking relevant questions and understanding target audiences. This differentiating skill carries over from my previous career in Psychology. I have enjoyed the privilege of leadership while successfully directing creative teams to produce award-winning package design, branding and results-based real estate marketing campaigns.